UCT Digital Marketing online course

Duration: 10 weeks (excluding orientation)

An effective digital marketing strategy is key if you want to ensure that your brand remains visible and competitive in the modern market.

This University of Cape Town (UCT) Digital Marketing online short course will teach you how to reach the right audience by helping you to develop the online marketing skills you need to improve targeting and personalisation, and create a consistent cross-platform brand narrative. You’ll learn to develop an integrated digital strategy that uses the right tools for the right purposes and aligns internet marketing priorities with bottom-line business goals.

Win the war for attention and secure verifiable proof of your new digital marketing capabilities with an official certificate from UCT.

Is this course for you?


This online short course is as appropriate for business owners looking to boost their brand’s online presence as it is for existing and aspiring marketing professionals. Those already working in a marketing role can use this opportunity to upgrade their skills to keep up with the times. For those just entering the field, they’ll benefit from the sound introduction to digital marketing that this course provides. Students can enjoy a personalised online learning experience and access the right level of support for their needs – the student support team is available at all times to offer assistance where it’s required. There are no formal prerequisites for this course.